Loggerhead Coffee Co.
Design Direction
Loggerhead Coffee Co. is a small scale boutique coffee roaster from Sydney.
Café operator Tobin Ventham (212 BLU Newtown) approached Sensory to manage all aspects of the brands design language from packaging, advertising, merchandise and signage.
In an attempt to inject some fun into a traditionally serious and rigid industry, the use of patterns, bright colours and playful illustrations helped position Loggerhead as a coffee brand with a point of difference.
Client
Loggerhead Coffee Co.
Role
Creative Direction
Branding
Packaging Design
Merchandising
Social Strategy
Collateral
Illustration
Sindy Sinn
Photography
Nick Bowers
Single Origins & Specialty Blends
Weekly roasting of seasonal beans from across the globe, enables Loggerhead to produce a wide variety of single origins and specialty blends for cafés and consumers across the east coast.
Working closely with the founder, roaster, and marketing team, Sensory has produced a wide range of Beans, Bags and Brew!
Beans, Bags & Brew
With a strong focus on retail diversity and a modern approach to coffee consumption, specialty coffee comes in all forms - single origin beans, steep coffee bags and convenient pods.
"Loggerhead trust Sensory Creative with all of our Brand Direction, Web Design, Social Media, Packaging and Label Design - true professionals! Cameron and the team have been the backbone and visionary for our Brand Identity since inception and through numerous adaptations as we have evolved over the last 6 years"
- Tobin Ventham (Founder)
1/1 Wellington Street
Bondi, 2026
Sydney, Australia
P: +61 0 415 435 021
© Sensory Creative 2023